World Breastfeeding Week 2020 Message

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The theme of World Breastfeeding Week 2020 is “Support breastfeeding for a healthier planet”. In line with this theme, WHO and UNICEF are calling on governments to give protection to and advertise ladies’s get entry to to professional breastfeeding counselling,
a important part of breastfeeding fortify.

Breastfeeding supplies each kid with the most efficient conceivable get started in existence. It delivers well being, dietary and emotional advantages to each kids and moms. And it paperwork a part of a sustainable meals device. But whilst breastfeeding is a herbal procedure,
it isn’t all the time simple. Mothers want fortify – each to get began and to maintain breastfeeding.

Skilled counselling services and products can make certain that moms and households obtain this fortify, along side the tips, the recommendation, and the assurance they wish to nourish their small children optimally. Breastfeeding counselling can lend a hand moms to construct self belief
whilst respecting their particular person instances and alternatives. Counselling can empower ladies to conquer demanding situations and save you feeding and care practices that can intrude with optimum breastfeeding, comparable to the supply of useless liquids, meals,
and breastmilk substitutes to babies and small children.

Improving get entry to to professional counselling for breastfeeding can lengthen the length of breastfeeding and advertise unique breastfeeding, with advantages for small children, households and economies. Indeed, research signifies that expanding charges of unique breastfeeding
may just save the lives of 820 000 kids annually, producing US $302 billion in more source of revenue.

Skilled breastfeeding counselling will also be supplied through other actors together with well being care execs, lactation counsellors and peer fortify suppliers, and in numerous settings– in well being amenities or clinics, via house visits or neighborhood
programmes, in particular person or remotely. During the COVID-19 pandemic, it’s much more vital to search out cutting edge answers to make certain that get entry to to those very important services and products isn’t disrupted and that households proceed to obtain the breastfeeding counselling
they want.

This is why UNICEF and WHO, in step with the coverage movements advocated through the UNICEF-WHO-led Global Breastfeeding Collective, are calling on governments to:

  • INVEST to make professional breastfeeding counselling to be had to each girl. Ensuring availability of professional breastfeeding counselling to each girl would require higher financing for breastfeeding programmes and progressed tracking
    and implementation of insurance policies, programmes and services and products.
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  • TRAIN well being care staff, together with midwives and nurses, to ship professional breastfeeding counselling to moms and households.
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  • ENSURE that counselling is made to be had as a part of regimen well being and diet services and products which are simply out there.
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  • PARTNER and collaborate with civil society and well being skilled associations, development robust collaborative techniques for provision of suitable counselling.
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  • PROTECT well being care staff from the affect of the infant meals business.

Together, via dedication, concerted motion and collaboration, we will be able to make certain that each mom has get entry to to professional breastfeeding counselling, empowering her to provide her child the most efficient conceivable get started in existence.

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