BTS attend the Billboard Music Awards at MGM Grand Garden Arena on May 01, 2019 in Las Vegas, Nevada.
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Okay-Pop fans aren’t any funny story — specifically the huge fan military at the back of South Korean boy band BTS.
When information got here out Saturday that BTS and their report label Big Hit Entertainment had donated $1 million to give a boost to the Black Lives Matter marketing campaign amid international protests in opposition to racism and police brutality, their fans made up our minds to fit it. And fit it they did — in simply over a day.
The donation matching marketing campaign got here in combination on Twitter inside hours of the BTS donation being made public, with the gang’s fans — who name themselves “ARMYs” — arising with the hashtag #MatchAMillion, which started trending across the world.
BTS tweeted its give a boost to for Black Lives Matter to its 26.3 million fans a day prior, in a publish that mentioned in each Korean and English: “We Stand against racial discrimination. We Condemn violence, You, I and we all have the right to be respected. We will stand together. #BlackLivesMatter.”
The seven-member crew, based in Seoul in 2010 and identified for highlighting social and psychological well being problems, has toured across the world for its international fan base. BTS is the best-selling track crew in South Korea’s historical past.
Wildly well-liked Okay-pop band BTS at Jimmy Kimmel Live on November 15, 2017, in Los Angeles.
PG/Bauer-Griffin | GC Images | Getty Images
“WAIT BECAUSE WHAT IF ARMYS MAKE A PAYPAL POOL TO MATCH BTS’ DONATION???? HELLO?????” one fan tweeted in a while after the inside track was once printed via Variety. Donations have been tracked by way of the BTS fan-based charity fundraising crew “One In An ARMY,” which has arranged a number of prior fan-driven fundraisers. The crew describes itself on its site as “using our collective power for global good.”
OIAA had already begun fundraising for Black Lives Matter in early June, and its donation platform by way of ActBlue Charities permits contributions to be break up between 14 other African American and social justice organizations together with the Black Lives Matter Global Network, the NAACP, the ACLU, the National Police Accountability Project, Color of Change, the Marshall Fund and several other others.
Before the BTS donation was once made public, fundraising had reached $50,000; not up to six hours after the e-newsletter, OIAA’s donation tracker confirmed it had hit just about $190,000.
Just over 24 hours in, the ARMY hit their $1 million milestone. As the inside track unfold, the #MatchAMillion motion received a wonder supporter: American skilled wrestler and tv persona John Cena.
Black Lives Matter managing director Kailee Scales expressed thank you for the BTS donation in a observation given to Variety: “Black people all over the world are in pain at this moment from the trauma of centuries of oppression. We are moved by the generosity of BTS and allies all over the world who stand in solidarity in the fight for Black lives.”
Social justice campaigns have received dramatic momentum in two weeks of protests throughout all 50 U.S. states and several other different international locations in the wake of the loss of life of George Floyd, an African American guy who died when a police officer held a knee in opposition to his neck at the floor for greater than 8 mins. The loss of life, stuck on digital camera, sparked outrage and renewed activism in opposition to police brutality and racial inequality in America.
After the $1 million milestone was once reached, One in an ARMY posted a observation on its Twitter account expressing its proceeding team spirit with the Black Lives Matter motion.
“Black Lives Matter isn’t something that has a time limit,” the gang mentioned. “It’s a belief that everyone needs to carry in their everyday lives… We stand in solidarity with Black ARMY. They’re an important part of our family. And we stand with Black people everywhere. Your voices deserve to be heard.”
At time of writing, One in an ARMY had raised simply over $1.2 million.